Espresso Brendiranje kave by Andromachi Kakava

Espresso Brendiranje kave by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2024

Espresso Brendiranje kave

by Andromachi Kakava

Client: ABC Design Communication

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Espresso Brendiranje kave

Ambalaža za kavu zahtijeva poseban dizajn zbog velike konkurencije. Istraživanje temeljeno na kodiranju boja espressa dalo je brendu Sottos Family estetski različit izgled na ambalaži. Tako paleta boja ambalaže definira mješavine kave, vodeći potrošače da povezuju boju s odgovarajućim okusom i aromom. Studija je detaljno razvijena uzimajući u obzir razvoj regionalnih materijala koji ističu brend Sottos Family espresso kave.

The Recognition

About the Željezna nagrada A' Design Award

Espresso Brendiranje kave je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Espresso Brendiranje kave bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Espresso Brendiranje kave se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava