Eidon Avec Ambalaža za pivo – dizajner Lin Zhang and Chengbin Jiang

Dizajn Eidon Avec Ambalaža za pivo čiji je autor Lin Zhang and Chengbin Jiang iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Eidon Avec Ambalaža za pivo

autor/ica Lin Zhang and Chengbin Jiang

Klijent: China Qingdao Eidon Avec Beer Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Eidon Avec Ambalaža za pivo

Eidon Avec je poklon set kreiran za degustacijsku seriju od četiri craft piva. Set sadrži četiri aluminijske boce, svaka visine 250 milimetara, unutar vanjske kutije dimenzija 420 milimetara u dužinu, 270 milimetara u visinu i 130 milimetara u dubinu. Četiri originalne ilustracije su ručno nacrtane i digitalno obrađene, jedna za svako pivo. Umjetnička djela dijele mitsku priču nadahnutu europskim legendama i umijećem pivarstva. Format velike boce ostavlja prostor za živopisne slike. Set je također pogodan za darivanje tijekom festivala.

Priznanje

O nagradi Brončana nagrada A' Design Award

Eidon Avec Ambalaža za pivo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Eidon Avec Ambalaža za pivo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Eidon Avec Ambalaža za pivo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimenzije i pakiranje: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Oznake: Craft beer design，China design，illustration design
Proizvodna tehnologija: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Dizajnerski izazov: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Istraživanje: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiracija: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Trajanje projekta: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Članovi tima: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng