Gujin-National Treasure Ambalaža za bocu baijiua by Hua Yun

Gujin-National Treasure Ambalaža za bocu baijiua by Hua Yun is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2024

Gujin-National Treasure Ambalaža za bocu baijiua

by Hua Yun

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #153980

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujin-National Treasure Ambalaža za bocu baijiua

Gujin-Nacionalno blago je dizajn ambalaže za kinesku rakiju baijiu. Boca je izrađena od keramike, s tijelom u boji bijelog žada te zlatnim poklopcem i postoljem. Kvadratno postolje podsjeća na žadni pečat drevnog kineskog kraljevstva. Pet zmajeva okupljenih na vanjskom poklopcu simbolizira nacionalni prosperitet i mir. Unutra, sferični čep nosi uzorak zmaja. Oblik se oslanja na kinesku carsku kulturu i tradicionalnu orijentalnu estetiku. Boca mjeri 200 mm u širinu, 350 mm u visinu i 200 mm u dubinu. Dizajn služi kao spremnik, ali i kao dekorativni predmet za izlaganje i kolekcionarstvo.

The Recognition

About the Željezna nagrada A' Design Award

Gujin-National Treasure Ambalaža za bocu baijiua je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Gujin-National Treasure Ambalaža za bocu baijiua bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Gujin-National Treasure Ambalaža za bocu baijiua se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East
Dimensions & Packaging: Width: 200mm x Height: 350mm x Depth: 200mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design
Production Technology: This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.
Design Challenge: This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.
Research: Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.
Inspiration: Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.
Project Duration: The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.
Operation Flow: In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.
Image Credits: HuaYun Design