Ling Lie Vodka Ambalaža za votku – dizajner Laizhou Distillery

Dizajn Ling Lie Vodka Ambalaža za votku čiji je autor Laizhou Distillery iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2024

Ling Lie Vodka Ambalaža za votku

autor/ica Laizhou Distillery

Klijent: Laizhou Distillery

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Ling Lie Vodka Ambalaža za votku

Ling Lie Vodka je dizajn ambalaže boce stvoren za bijelo žestoko piće proizvedeno u Qionglaiju, u Sichuanu. Forma je inspirirana snježnim planinama Xiling, odakle potječu sirovine. Valovita tekstura podsjeća na stjenovite površine i kinesko slikarstvo tušem. Boca je izrađena od visoko prozirnog kristalno bijelog stakla, sa sitotiskanim čepom i etiketom dovršenom zlatnim i srebrnim tiskom na ekološki prihvatljivom papiru. Vitke zakrivljene linije poboljšavaju prianjanje, a uski vrat ograničava ulazak zraka u bocu, tako da se piće može čuvati i posluživati više puta.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ling Lie Vodka Ambalaža za votku je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ling Lie Vodka Ambalaža za votku bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Ling Lie Vodka Ambalaža za votku je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimenzije i pakiranje: product dimensions, 78 mm x 78 mm x 309 mm
Oznake: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Proizvodna tehnologija: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Dizajnerski izazov: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Istraživanje: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiracija: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Trajanje projekta: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Tijek rada: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Članovi tima: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke