Furmint Vodka Ambalaža za piće by Peter Morvai

Furmint Vodka Ambalaža za piće by Peter Morvai is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2024

Furmint Vodka Ambalaža za piće

by Peter Morvai

Client: Seven Hills Distillery

Srebrna nagrada A' Design Award Winner in Ambalaža Category

32,203

Verified Award Winner

Verify Award Status for #154561

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Furmint Vodka Ambalaža za piće

Furmint Vodka je dizajn ambalaže za votku napravljenu od grožđa. Destilerija Seven Hills proizvodi samo 800 do 1000 boca godišnje, pa je votka zanatski proizvod. Ambalaža odražava čistoću destilata i njegovu bazu od grožđa. Jednostavna tipografija na prednjoj etiketi tiskanoj u offset tehnici daje čist izgled. Ilustracija otisnuta sitotiskom na staklu na suvremen način evocira list vinove loze. Kada je boca puna, tekućina djeluje poput leće i daje dubinu finim detaljima. Boca je visoka 340 mm i široka 80 mm.

The Recognition

About the Srebrna nagrada A' Design Award

Furmint Vodka Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Furmint Vodka Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Furmint Vodka Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh