Imoment Serija Nisko-Alkoholnih Vina by Hu Wan and Li Jianpeng

Imoment Serija Nisko-Alkoholnih Vina by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Kulinarska Umjetnost Competition Category.

BroncaKulinarska Umjetnost· 2024

Imoment Serija Nisko-Alkoholnih Vina

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Brončana nagrada A' Design Award Winner in Kulinarska Umjetnost Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Serija Nisko-Alkoholnih Vina

Mladi potrošači skloni su konzumaciji nisko-alkoholnih pića kako bi postigli blagu opijenost koja donosi opuštanje, radost i dijeljenje s drugima. Pomažući im da bolje dožive vlastite trenutke prilikom otvaranja imoment pića, ključna prodajna točka brenda imoment je predanost predstavljanju zadivljujućih, prekrasnih i nezaboravnih trenutaka u nisko-alkoholnoj seriji kroz dizajn koji se ističe u usporedbi s mnogim sličnim proizvodima na tržištu. Spajajući vizualnu i fiziološku opijenost, proizvod pruža sveobuhvatno iskustvo blage opijenosti.

The Recognition

About the Brončana nagrada A' Design Award

Imoment Serija Nisko-Alkoholnih Vina je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Imoment Serija Nisko-Alkoholnih Vina bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Imoment Serija Nisko-Alkoholnih Vina sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng