Vaporesso Coss Ambalaža za uređaj za vejpanje by Joshua Fischer, Shuyu Yao and Kai Ma

Vaporesso Coss Ambalaža za uređaj za vejpanje by Joshua Fischer, Shuyu Yao and Kai Ma is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2024

Vaporesso Coss Ambalaža za uređaj za vejpanje

by Joshua Fischer, Shuyu Yao and Kai Ma

Client: Shenzhen Smoore Technology Co.,Ltd

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #154905

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vaporesso Coss Ambalaža za uređaj za vejpanje

Coss je dizajn ambalaže za uređaj za vejpanje. Ambalaža se sastoji od vanjskog omota i unutarnje ladice. Različito raspoređene perforirane rupice na vanjskom omotu tvore logotip brenda i otkrivaju metalik zeleni logotip u unutrašnjosti. Perforirane rupice stvaraju maglovit vizualni efekt i sugeriraju valovito disanje tijekom korištenja. Obojene oznake na vanjskom omotu ukazuju na boju proizvoda. Za vanjske dijelove koristi se papir, dok je unutarnja ladica izrađena od oblikovanih vlakana šećerne trske i bambusa. Dijagram žičanog modela proizvoda smješten je sa strane klizača.

The Recognition

About the Brončana nagrada A' Design Award

Vaporesso Coss Ambalaža za uređaj za vejpanje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Vaporesso Coss Ambalaža za uređaj za vejpanje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Vaporesso Coss Ambalaža za uređaj za vejpanje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging evokes product sensibility through the strong brand recognition and craft visual effects. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices.
Dimensions & Packaging: Length:14 cm; Width:9.8cm; Height:5.2cm；
Weight:150g
Tags: Vaping characteristics, hollow design, green packaging, serialization, intuitive visual perception, artistic effect, brand responsibility.
Production Technology: Different colored tags on the outer packaging differentiate the product and realize 2-in-1 of the packaging and the inner tray, reducing production costs. Environmentally friendly materials are used inside and outside the packaging: paper and moulded-fibre inner tray (made of sugarcane and bamboo fiber), which practices the brand's concept and actively assumes its social responsibility.
Design Challenge: The challenge of this packaging design is how to intuitively communicate the product and brand characteristics while maintaining the visual impact. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to reveal the metallic inner Green logo during the out of box experience, which also creates a misty artistic effect and simulates undulating breathing during use, demonstrating the features of the vaping device.
Research: Based on the eco-friendly concept and integrating the brand logo, the packaging design directly and vividly conveys the basic function and the convenient, easy-to-use, and smart features of this COSS vape, offering consumers a sense of ritual.
Inspiration: As a leading brand in the vaping industry, VAPORESSO delves deep into the detailed needs of each consumer to consistently make breakthroughs in every production link. As a smart integrated automatic e-liquid refilling and recharging solution, COSS can reduce frequent refilling and recharging of the compact hands-free vaping device. Together with the visualized and green outer packaging, it enhances the user experience and highlights the brand's social responsibility.
Project Duration: The project started in 2023 in China and finished in July 2023 in China.
Operation Flow: The punched holes on the outer packaging create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices. To help consumers to understand the product more directly, a visual product wireframe diagram and selling point information are placed on the side of the slider. Different colored tags on the outer packaging indicate the color of the product, realizing 2-in-1 of the packaging and the inner tray and reducing production costs.
Team Members: Shuyu Yao, Kai Ma, Joshua Fischer
Image Credits: Shenzhen Smoore Technology Co.,Ltd