Chavannes Čajno pakiranje by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2025

Chavannes Čajno pakiranje

by Yifu Pan

Client: Chavannes

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Chavannes Čajno pakiranje

Chavannes je čajno pakiranje nastalo kao zajednički projekt tvrtke Chavannes Tea i Muzeja Dunhuang u Kini. Pakiranje pripada seriji od sedam dijelova nadahnutoj drevnim Putem svile, a ovo izdanje kao glavnu vizualnu temu uzima Dunhuang u pokrajini Gansu. Ilustracije Leteih apsara s fresaka Dunhuanga kombinirane su s čajem Wuyi Rock kako bi se prikazao susret Puta svile i kulture čaja. Poklon kutija izrađena je od sive ljepenke i posebnog papira uz primjenu vrućeg utiskivanja, UV tehnike i reljefnog tiska. Dvije nasuprotne ladice sadrže po tri manje kutije, a svaka kutija sadrži jednu vrećicu čaja.

The Recognition

About the Brončana nagrada A' Design Award

Chavannes Čajno pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chavannes Čajno pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chavannes Čajno pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan