Dizajn Challenger Ambalaža za alkoholna pića čiji je autor Yao Wu iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
SrebroAmbalaža· 2024
Challenger Ambalaža za alkoholna pića
autor/ica Yao Wu
Klijent: Beijing Wuyao Cultural and Creative Co. Ltd.
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža
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Provjerite status nagrade za #155598Dizajn
O dizajnu Challenger Ambalaža za alkoholna pića
Challenger je dizajn ambalaže za par boca žestokih pića. Dizajn se oslanja na dvije klasične kineske mitološke priče, Nezha u Zmajevoj palači i Wukong u Nebeskoj palači, te prenosi duh odvažnosti i spremnosti na izazov. Boce su narančaste i plave boje i nose tematske ilustracije. Kutija je tamnoplava sa zlatnim rubovima, a na prednjoj strani otisnuti su elementi koji predstavljaju Wukonga i Nezhu, izvedeni tehnikama reljefnog tiska i zlatotiska. Kutija se otvara poput dvokrilnih vrata pod kosim kutom od 60 stupnjeva, a zatim stoji uspravno na ravnoj površini.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Challenger Ambalaža za alkoholna pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Challenger Ambalaža za alkoholna pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Challenger Ambalaža za alkoholna pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- Dimenzije i pakiranje
- Packaging box 30cm*12cm*22cm.
- Oznake
- Challenger, Package design, Chinese Mythology, Chinese spirits
- Proizvodna tehnologija
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- Dizajnerski izazov
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- Istraživanje
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- Inspiracija
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- Trajanje projekta
- The project began in May 2022 in Beijing and was completed in July 2022.
- Tijek rada
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
- Članovi tima
- Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao
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