The Dance of Nature Etiketa za vino – dizajner Ximena Ureta

Dizajn The Dance of Nature Etiketa za vino čiji je autor Ximena Ureta iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

The Dance of Nature Etiketa za vino

autor/ica Ximena Ureta

Klijent: Fedrigoni Self-Adhesives

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu The Dance of Nature Etiketa za vino

Ples prirode je serija etiketa za vino izrađenih za četiri vrste vina iz četiri latinoamerička podrijetla. Etikete su tiskane na recikliranom samoljepljivom papiru izrađenom od predpotrošačkih i postpotrošačkih vlakana. Svaka etiketa prikazuje zamišljeni krajolik u kojem živa bića i prirodni elementi postoje u ravnoteži. Plavi sat naslikan je za merlot, a zlatni sat za malbec. Umjetnička djela izrađena su akvarelima od biljnih pigmenata, a tipografija je nacrtana rukom. Etikete također služe kao uzorak papira za vinarije i dizajnere ambalaže.

Priznanje

O nagradi Željezna nagrada A' Design Award

The Dance of Nature Etiketa za vino je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da The Dance of Nature Etiketa za vino bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Dance of Nature Etiketa za vino se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimenzije i pakiranje: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Oznake: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Proizvodna tehnologija: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Dizajnerski izazov: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Istraživanje: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiracija: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Trajanje projekta: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Tijek rada: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patenti: All rights reseved Ximena Ureta.
Članovi tima: Art Direction and Design: Ximena Ureta
Zasluge za fotografije: Image #1, #2, #3, #4, #5 Jorge Brantmayer.