Delpasand Ambalaža za crni čaj by Mohammadreza Eslamparast

Delpasand Ambalaža za crni čaj by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2025

Delpasand Ambalaža za crni čaj

by Mohammadreza Eslamparast

Client: Delpasand

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Ambalaža za crni čaj

Delpasand je dizajn ambalaže za crni čaj. Asortiman obuhvaća cejlonski čaj, dostupan u aromatičnoj i originalnoj varijanti, te iranski čaj. Crna boja odabrana je kao glavna jer odgovara boji osušenih listića čaja. Ravne ilustracije čajnika i čajne plantaže prikazuju podrijetlo svakog proizvoda. Farmer, slon i hram predstavljaju Cejlon, dok prizori s farme predstavljaju Iran. Živopisne i jasno razlučive boje pomažu kupcima da na polici razlikuju pojedine vrste. Svaka kutija tiskana je offset tehnikom na kartonu, s dodatkom reljefnog tiska.

The Recognition

About the Željezna nagrada A' Design Award

Delpasand Ambalaža za crni čaj je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Delpasand Ambalaža za crni čaj bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Delpasand Ambalaža za crni čaj se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.