Moon and Chess Ambalaža za mjesečeve kolačiće – dizajner Chen Di and Sun Sheng

Dizajn Moon and Chess Ambalaža za mjesečeve kolačiće čiji je autor Chen Di and Sun Sheng iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

Moon and Chess Ambalaža za mjesečeve kolačiće

autor/ica Chen Di and Sun Sheng

Klijent: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Moon and Chess Ambalaža za mjesečeve kolačiće

Mjesec i šah poklon je kutija za mjesečeve kolačiće stvorena za Festival sredine jeseni. Ambalaža kombinira motive iz kineske slike Blagostanje Suzhoua s kulturom šaha. Plava je glavna boja, upotpunjena narančastom, glatkim linijama i detaljnim uzorcima. Vanjska kutija rasklapa se u stol, a unutarnja kutija postavlja se na vrh za posluživanje čaja. Okretanjem ploče stola otkriva se šahovska ploča, na kojoj se šahovske figure mogu poredati za igru. Materijali koji se mogu reciklirati i vodootporna obrada smanjuju otpad. Kutija ima dimenzije 30 x 20 x 5 centimetara.

Priznanje

O nagradi Željezna nagrada A' Design Award

Moon and Chess Ambalaža za mjesečeve kolačiće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Moon and Chess Ambalaža za mjesečeve kolačiće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Moon and Chess Ambalaža za mjesečeve kolačiće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimenzije i pakiranje: Length:30cm
Width:20cm
Height:5cm
Oznake: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Proizvodna tehnologija: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Dizajnerski izazov: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Istraživanje: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiracija: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Trajanje projekta: Time: 20230601-20230920
Address: Suzhou
Tijek rada: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patenti: none
Članovi tima: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Zasluge za fotografije: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.