T'aom Ambalaža za voćni sok by Binggrae Design Team

T'aom Ambalaža za voćni sok by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2024

T'aom Ambalaža za voćni sok

by Binggrae Design Team

Client: Binggrae

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Ambalaža za voćni sok

T'aom je dizajn ambalaže osmišljen za brend rashlađenog voćnog soka izrađenog isključivo od prirodnih sastojaka. Logotip brenda koristi navodnike kao akcent u boji, a slike svježeg voća pojavljuju se na svim proizvodima kako bi asortiman imao jedinstven izgled. Ambalaža je osmišljena s ciljem smanjenja otpada. Traka umjesto poklopca zamjenjuje aluminijski čep, a eko naljepnica se lako odvaja kada dođe u dodir s vodom, što potrošačima olakšava recikliranje. Asortiman T'aom obuhvaća boce soka, kartonska pakiranja soka i sladoledne štapiće s okusom voća.

The Recognition

About the Brončana nagrada A' Design Award

T'aom Ambalaža za voćni sok je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da T'aom Ambalaža za voćni sok bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. T'aom Ambalaža za voćni sok sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae