Kurimu Ice Cream Ambalaža za sladoled by Lance Francisco

Kurimu Ice Cream Ambalaža za sladoled by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2024

Kurimu Ice Cream Ambalaža za sladoled

by Lance Francisco

Client: Lance Francisco

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #158814

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Colors

The Design

About Kurimu Ice Cream Ambalaža za sladoled

Kurimu je dizajn ambalaže za premium sladoled koji se prodaje u pintnim posudama. Dizajn odražava japanski minimalizam, s jednostavnom ilustracijom za svaki okus. Za izradu je odabran izdržljiv karton zbog svoje čvrstoće, a ilustracije su izrađene pomoću digitalnog softvera. Ofsetni tisak korišten je kako bi se osigurala dosljednost boja, a prototipovi su testirani radi provjere funkcionalnosti. Suzdržan raspored zadržava pažnju na proizvodu, a istovremeno prikazuje sve potrebne informacije. Rezultat podržava zanatski karakter brenda.

The Recognition

About the Brončana nagrada A' Design Award

Kurimu Ice Cream Ambalaža za sladoled je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Kurimu Ice Cream Ambalaža za sladoled bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Kurimu Ice Cream Ambalaža za sladoled sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.