Srebro Ambalaža · 2024
Guijiu Zodiac Series Boca za alkoholna pića
by Jiarun Lin
- Srebrna nagrada A' Design Award 2024 in Ambalaža
- Estimated Number of Design Views: 43,745
- Verification code C58AA43B4F · Verify this award
Colors
About Guijiu Zodiac Series Boca za alkoholna pića
Guijiu Zodiac serija komemorativno je pakiranje za alkoholno piće stvoreno za kinesku godinu zmaja. Oblik je inspiriran drevnim kineskim keramičkim posudama s dvostrukom strukturom ušiju. Boca je izrađena od kristalnog stakla u kombinaciji s metalnim dijelovima, za razliku od keramičkih posuda koje se uobičajeno koriste za vrhunska kineska alkoholna pića. Na etiketi je otisnuta ilustracija zmaja izvedena tušem, a metalni dio u obliku zmaja na čepu služi kao mehanizam za otvaranje. Boca je visoka 240 mm, a duljina i širina iznose 110 mm.
About the Srebrna nagrada A' Design Award
Guijiu Zodiac Series Boca za alkoholna pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Guijiu Zodiac Series Boca za alkoholna pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Guijiu Zodiac Series Boca za alkoholna pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu. - Dimensions & Packaging
- The height of the product is 240mm and the length and width are 110 mm.
- Tags
- Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
- Production Technology
- In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
- Design Challenge
- The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
- Research
- In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
- Inspiration
- The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
- Project Duration
- The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
- Operation Flow
- This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.
