Randle Soda Voda by Bo Yang is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2024

Randle Soda Voda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Soda Voda

Kreativnost dizajna ambalaže prikazuje ljude koji uživaju u glazbi putem slušalica. Proizvod donosi osjećaj mladenačke mode, zdravlja i užitka. Usmjeren je na psihologiju potrošnje mladih skupina. Soda voda može uravnotežiti kiselost i lužnatost tijela, postižući zdravstvene ciljeve. Dizajn uzorka preklapa kružna tijela i glave likova, izražavajući ravnotežu. Kreativni engleski naziv Soda, sa slovom A koje podupire ostala tri slova, podsjeća na balansiranje, što je zanimljivo i vizualno prenosi koncept kiselo-bazične ravnoteže.

The Recognition

About the Željezna nagrada A' Design Award

Randle Soda Voda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Randle Soda Voda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Randle Soda Voda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang