Dizajn Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baijiu čiji je autor Ying Song Brand Design Shenzhen Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2024

Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baijiu

autor/ica Ying Song Brand Design Shenzhen Co., Ltd

Klijent: Kweichow Moutai Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baijiu

Kweichow Moutai Sanhua Flying Apsaras je dizajn ambalaže za kinesko žestoko piće baijiu. Dizajn koristi motiv letećih apsara iz zidnih slika u Dunhuangu, element koji se nalazi i u zaštitnom znaku brenda. Figura je ručno oslikana u stilu drevne kineske zidne umjetnosti i postavljena na svijetložutu pozadinu, boju tipičnu za zidne slike Dunhuanga. Kutija se otvara s desne strane, a dvoslojni ukrasi u obliku oblaka okružuju bocu u unutrašnjosti. Boca se otvara pomoću metalnog čepa na vrhu. Kutija je izrađena od papira, a boca od keramike i metala.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baijiu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baijiu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Kweichow Moutai Sanhua Flying Apsaras Ambalaža za baijiu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimenzije i pakiranje: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Oznake: Chinese Baijiu packaging, packaging design
Proizvodna tehnologija: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Dizajnerski izazov: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Istraživanje: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiracija: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Trajanje projekta: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Tijek rada: The box is opened from the right side, and the bottle is opened from the top metal cap
Članovi tima: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Zasluge za fotografije: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen