Extra Melty Upgrade Pakiranje za Mentole by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.
BroncaAmbalaža· 2024
Extra Melty Upgrade Pakiranje za Mentole
Brončana nagrada A' Design Award Winner in Ambalaža Category
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- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Pakiranje za Mentole
Dizajnerski tim je koncept temeljio na ideji topljenja snijega, simbolizirajući svojstva proizvoda koja ublažavaju stres. Bilo je potrebno zadržati prepoznatljive elemente brenda kao što su EXTRA logotip i swoosh, pa je dizajnerski tim vizualno preoblikovao swoosh u skijašku stazu kako bi stvorio scenu u kojoj se crtani lik može zabavljati, odjekujući temu. Primjetno je da voće nije imalo samo ulogu naznake okusa, već i živopisnu snowboard dasku, što je zaokružilo priču. Namjera je bila da trenutak kušanja mentola donese iskustvo poput skijanja kako u ustima, tako i u svijesti potrošača.
The Recognition
About the Brončana nagrada A' Design Award
Extra Melty Upgrade Pakiranje za Mentole je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Extra Melty Upgrade Pakiranje za Mentole bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Extra Melty Upgrade Pakiranje za Mentole sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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