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Less Maloprodajna trgovina by Zhenfei Wang

Less Maloprodajna trgovina by Zhenfei Wang is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.


BroncaInterijer· 2024

Less Maloprodajna trgovina

by Zhenfei Wang

Brončana nagrada A' Design Award Winner in Interijer Category

Colors

The Design

About Less Maloprodajna trgovina

Less je maloprodajna trgovina smještena u Hangzhouu, Kina. Unutrašnjost mjeri 12 x 8 metara s visinom od 3,3 metra. Dizajn slijedi filozofiju brenda utemeljenu na minimalizmu i ideji da je manje više. Savijene minimalističke plohe oblikuju strukturu, definiraju prostor i istovremeno stvaraju vizualnu napetost. Čelična konstrukcija podupire unutrašnjost. Cementne površine daju trgovini toplu atmosferu. Projekt je dovršen u razdoblju od pet mjeseci, a njegov cilj je izraziti identitet brenda kroz jednostavnu formu.

The Recognition

About the Brončana nagrada A' Design Award

Less Maloprodajna trgovina je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Less Maloprodajna trgovina bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Less Maloprodajna trgovina sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of the store is based onthe brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once, the cement material creats a warm atmosphere .
Dimensions & Packaging
12mx8mx3.3m
Tags
Fashion, Minimal
Production Technology
steel structure
Design Challenge
The biggest challenge is how to combine the brand philosophy with the space design
Research
about the minimalist style
Inspiration
less brand's motto life is subtraction and growth is addition follows the design philosophy of "less is more" by the master architect Mies van der Rohe.
The minimalist style Inspired by the brand motto
Project Duration
5 monthes
Hangzhou,China
Operation Flow
Operated by the Brand as store space
Patents
copy rights belongs to Less
Team Members
ZHENFEI WANG
LUMING WANG
Image Credits
photo#1 by Hai Shen Zhang
photo#2 by Hai Shen Zhang
photo#3 by Hai Shen Zhang
photo#4 by Hai Shen Zhang
photo#5 by Hai Shen Zhang

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Good Design Deserves Great Recognition

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