Langjiu Estate San Pin Festival Ambalaža za alkoholna pića by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Ambalaža za alkoholna pića by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2025

Langjiu Estate San Pin Festival Ambalaža za alkoholna pića

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Ambalaža za alkoholna pića

Langjiu Estate San Pin Festival je dizajn ambalaže za baijiu, kinesko destilirano žestoko piće. Set sadrži dva konceptualna proizvoda, temeljena na temama dana na imanju i noći na imanju. Vanjska kutija ujedno funkcionira kao trodimenzionalna svjetiljka od izrezbarenog papira, a ilustracije krajolika imanja okružuju svjetiljku. Kada je upaljena, svjetiljka podsjeća na noćni svjetlosni spektakl koji se održava na imanju. Ambalaža predstavlja minijaturni panoramski prikaz imanja i nudi komemorativni predmet, umjesto da se usredotočuje isključivo na piće.

The Recognition

About the Srebrna nagrada A' Design Award

Langjiu Estate San Pin Festival Ambalaža za alkoholna pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Langjiu Estate San Pin Festival Ambalaža za alkoholna pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Langjiu Estate San Pin Festival Ambalaža za alkoholna pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei