Mahjong Lucky Coffee Pakiranje kave – dizajner Wenduan Su

Dizajn Mahjong Lucky Coffee Pakiranje kave čiji je autor Wenduan Su iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Mahjong Lucky Coffee Pakiranje kave

autor/ica Wenduan Su

Klijent: Shenzhen Technology Unversity

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mahjong Lucky Coffee Pakiranje kave

Mahjong Lucky Coffee je dizajn pakiranja kave inspiriran mahjongom, tradicionalnom kineskom igrom. Svaka vrećica sadrži zalihu kave za mjesec dana, što odgovara dvjema rukama pločica mahjonga. Jedna ruka posložena je kao pobjednička kombinacija. Drugu ruku dovršava kupac, jer je svaka porcija kave prikazana poput pločice, a uzorak ostaje nepoznat sve dok se porcija ne otvori. Snažne narančaste i crvene boje te mladenačka tipografija privlače mlade potrošače. Ponuđena su dva okusa. Pakiranje pretvara svakodnevnu naviku u igru.

Priznanje

O nagradi Brončana nagrada A' Design Award

Mahjong Lucky Coffee Pakiranje kave je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mahjong Lucky Coffee Pakiranje kave bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mahjong Lucky Coffee Pakiranje kave sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimenzije i pakiranje: The test model was completed using 3D printing and origami techniques.
Oznake: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Proizvodna tehnologija: Mold Injection，Origami
Dizajnerski izazov: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Istraživanje: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiracija: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Trajanje projekta: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Tijek rada: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.