Luna Alpina Ambalaža – dizajner Arman Auzhanov

Dizajn Luna Alpina Ambalaža čiji je autor Arman Auzhanov iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

Luna Alpina Ambalaža

autor/ica Arman Auzhanov

Klijent: Eurasia Elite

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Luna Alpina Ambalaža

Arman Auzhanov, dizajner iz Kazahstana, kreirao je kompletan projekt votke za premium sektor. Koristio je slike Mjeseca i svemira kao jasan semantički kod temeljen na modernim tehnološkim materijalima. Pozicioniranje se temelji na dva USP-a: emocionalni (votka se proizvodi u skladu s fazama Mjeseca) i racionalni (čisti se pomoću filtracije Mjesečevim kamenom). Boca posebnog oblika ima udubljeni tisak poput lunarnih kratera. Za etiketu je koristio materijal s mikrokristalima koji stvara dinamičnu sliku zvjezdanog neba, te Fresnelovu leću za sliku Mjeseca. Futuristička poklon ambalaža upotpunjuje sliku.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Luna Alpina Ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Luna Alpina Ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Luna Alpina Ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimenzije i pakiranje: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Oznake: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Proizvodna tehnologija: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Dizajnerski izazov: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Istraživanje: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiracija: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Trajanje projekta: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Tijek rada: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patenti: Copyrights belong to Arman Auzhanov, 2021-2024