West Lake Beer Ambalaža za pivo – dizajner China Resources Snow Breweries

Dizajn West Lake Beer Ambalaža za pivo čiji je autor China Resources Snow Breweries iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

West Lake Beer Ambalaža za pivo

autor/ica China Resources Snow Breweries

Klijent: China Resources Snow Breweries

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu West Lake Beer Ambalaža za pivo

West Lake Beer je dizajn ambalaže za pivo u bocama. Dizajn se oslanja na krajolik Zapadnog jezera u Hangzhouu, interpretirajući Slomljeni most i Tri jezerca koja zrcale mjesec kao apstraktne vizualne simbole. Tipografija kombinira pečatno pismo s kaligrafskim stilom dinastije Song. Vanjska kutija dovršena je zlatotiskom i mat folijom za glatku taktilnu kvalitetu. Boca je izrađena od visokokvalitetnog zelenog stakla, koje ograničava ultraljubičasto svjetlo i pomaže očuvati okus piva. Kamene kule prikazane na boci označavaju intenzitet svakog okusa.

Priznanje

O nagradi Srebrna nagrada A' Design Award

West Lake Beer Ambalaža za pivo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da West Lake Beer Ambalaža za pivo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. West Lake Beer Ambalaža za pivo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimenzije i pakiranje: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Oznake: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Proizvodna tehnologija: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Dizajnerski izazov: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Istraživanje: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiracija: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Trajanje projekta: The project was designed and developed in December 2022 in Beijing.
Tijek rada: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Članovi tima: Qiguang Li, Celine Zhou, Xiaowei He