Iced Hop Gin Pakiranje – dizajner Michael Held

Dizajn Iced Hop Gin Pakiranje čiji je autor Michael Held iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Iced Hop Gin Pakiranje

autor/ica Michael Held

Klijent: Michael Held

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Iced Hop Gin Pakiranje

Okus džina, stvoren infuzijom hmelja i paperne metvice, ogleda se u njegovom vizualnom identitetu. Smrznuti češer hmelja u kombinaciji sa sovom koja bulji hvata oštar i hladan karakter pića. Dominacija metvice odražava se u vanjskom pakiranju kroz nijanse plave i stilizirane ledene cvjetove. Ova hladna, čista tema nastavlja se u matiranoj staklenoj boci gdje metalizirana etiketa pojačava ledeni dojam. Suptilni uzorci mraza i naglasci pahuljica utisnuti su na površini, pojačavajući svježu temu. Svaki element podupire osvježavajući karakter džina.

Priznanje

O nagradi Brončana nagrada A' Design Award

Iced Hop Gin Pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Iced Hop Gin Pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Iced Hop Gin Pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimenzije i pakiranje: 72 mm x 72 mm x 193 mm
Oznake: Gin, Infused, iced, owl, hop,
Proizvodna tehnologija: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Dizajnerski izazov: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Istraživanje: Not applicable
Inspiracija: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Trajanje projekta: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Tijek rada: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Članovi tima: Michael Held
Zasluge za fotografije: Images: Photographer tm studios visuelle medien GmbH, 2024.