Seoul Auction The Concierge Dizajn enterijera – dizajner Hyunju Julia Lee

Dizajn Seoul Auction The Concierge Dizajn enterijera čiji je autor Hyunju Julia Lee iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

BroncaInterijer· 2025

Seoul Auction The Concierge Dizajn enterijera

autor/ica Hyunju Julia Lee

Klijent: Seoul Auction

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Seoul Auction The Concierge Dizajn enterijera

The Concierge u Seoul Auctionu redefinira luksuznu maloprodaju kroz minimalistički koncept prostora unutar prostora. Besprijekorno integriran u hol nalik galeriji, nudi spokojno, sofisticirano okruženje gdje jednostavnost poboljšava doživljaj promatranja. Velika staklena vrata i prostran prozor uravnotežuju otvorenost i diskreciju, dok pažljivo postavljeni umjetnički radovi i plutajuće police suptilno usmjeravaju posjetitelje. Prihvaćajući ljepotu praznog prostora, The Concierge podiže percepciju luksuza, dopuštajući proizvodima da zauzmu središnje mjesto.

Priznanje

O nagradi Brončana nagrada A' Design Award

Seoul Auction The Concierge Dizajn enterijera je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Seoul Auction The Concierge Dizajn enterijera bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Seoul Auction The Concierge Dizajn enterijera sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Dimenzije i pakiranje: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Oznake: MinimalistInteriorDesign, RetailInteriorDesign
Proizvodna tehnologija: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Dizajnerski izazov: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Istraživanje: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Inspiracija: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Trajanje projekta: This project started in May 1 and finished in June 3, in Seoul, Korea.
Tijek rada: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Članovi tima: Designer: Hyunju Julia Lee
Zasluge za fotografije: Photographer: Teo