Zaku Naguwashi Series Japanski sake – dizajner Yasushi Uemura

Dizajn Zaku Naguwashi Series Japanski sake čiji je autor Yasushi Uemura iznimno je cijenjeni dobitnik prestižne nagrade 2025 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2025

Zaku Naguwashi Series Japanski sake

autor/ica Yasushi Uemura

Klijent: Shimizu Seizaburo Shoten Ltd.

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Dizajn

O dizajnu Zaku Naguwashi Series Japanski sake

Riječ je o premium sakeu razvijenom posebno za luksuzne restorane u inozemstvu, s ciljem da bude zastupljen na vinskim kartama kao jedna od opcija za usklađivanje s hranom. Dizajnerski izazov bio je prenijeti izrazit osjećaj japanskog identiteta. Dizajn crpi inspiraciju iz tradicionalnih japanskih motiva poput shide, svetih papirnatih traka koje se koriste u svetištima za označavanje granica božanskog, i origata, ceremonijalnog umijeća savijanja papira. Ovi elementi uspješno prenose ne samo njihove fizičke oblike, već i dublju duhovnost i bit japanskog naroda.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Zaku Naguwashi Series Japanski sake je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Zaku Naguwashi Series Japanski sake bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zaku Naguwashi Series Japanski sake stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimenzije i pakiranje: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Oznake: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Proizvodna tehnologija: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Dizajnerski izazov: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Istraživanje: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiracija: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Trajanje projekta: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Tijek rada: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.