Kinokomeshi Pakiranje – dizajner Kikumi Yoshida

Dizajn Kinokomeshi Pakiranje čiji je autor Kikumi Yoshida iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Kinokomeshi Pakiranje

autor/ica Kikumi Yoshida

Klijent: Taiai Co.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Kinokomeshi Pakiranje

Ovaj kamameshi set nudi doživljaj objedovanja na otvorenom, omogućavajući vam da uživate u okusima gljiva u prirodi. Pakiranje prikazuje sliku planina prefekture Ehime, s utiskivanjem zlatne folije na logotipu za profinjeni dodir. Živahne boje, inspirirane outdoor opremom, ističu se u prirodnom okruženju. Čvrsta kutija može podnijeti težinu riže i dashija, osiguravajući izdržljivost tijekom transporta. Ovaj dizajn uravnotežuje praktičnost s dubokom povezanošću s prirodom, čineći set idealnim za ljubitelje outdoora koji traže pogodnost i kvalitetnu izradu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Kinokomeshi Pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Kinokomeshi Pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Kinokomeshi Pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimenzije i pakiranje: 130 mm (W) x 35 mm (D) x 200 mm (H)
Oznake: Kamameshi, Japanese food, package design, Japanese food
Proizvodna tehnologija: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Dizajnerski izazov: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Istraživanje: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiracija: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Trajanje projekta: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Tijek rada: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Zasluge za fotografije: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.