Solid Order Pakiranje nakita by Yawen Jiang - A Design Studio

Solid Order Pakiranje nakita by Yawen Jiang - A Design Studio is a highly esteemed winner of the very prestigious 2025 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2025

Solid Order Pakiranje nakita

by Yawen Jiang - A Design Studio

Client: Ads

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #165448

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Colors

The Design

About Solid Order Pakiranje nakita

Solid Order je vrhunska marka nakita iz Kine s neutralnom estetikom pod utjecajem geometrijskih oblika i arhitektonskih struktura. Vizualni jezik brenda temelji se na kvadratima i krugovima, što je inspiriralo dizajn pakiranja koji podsjeća na instalacijsku umjetnost. Ovo pakiranje uravnotežuje formu i funkciju, čineći kutiju integralnim dijelom iskustva proizvoda, s mogućnošću daljnjeg korištenja čak i nakon što se nakit ukloni.

The Recognition

About the Zlatna nagrada A' Design Award

Solid Order Pakiranje nakita je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Solid Order Pakiranje nakita bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Solid Order Pakiranje nakita stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
Dimensions & Packaging: Width 95mm x Depth 95mm x Height 95mm
Tags: jewelry, acrylic, magnetic, transparent, box
Production Technology: The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
Design Challenge: The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
Inspiration: The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
Project Duration: October 2023 to February 2024
Operation Flow: By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
Team Members: Yawen Jiang
Cheng Zhang
Image Credits: Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.