Qishan Saozi Noodles Ambalaža za rezance – dizajner Huang Yong

Dizajn Qishan Saozi Noodles Ambalaža za rezance čiji je autor Huang Yong iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Qishan Saozi Noodles Ambalaža za rezance

autor/ica Huang Yong

Klijent: Qipinfu

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Qishan Saozi Noodles Ambalaža za rezance

Qishan Saozi rezanci dizajn su ambalaže za tradicionalni proizvod od rezanaca iz Qishana, Kina. Ilustracija prikazuje feniksa oblikovanog od rezanaca i pare, koji u kljunu drži grančicu papra. Feniksa okružuju šareni sastojci koji upućuju na okus i dugu tradiciju ovog jela. Feniks također podsjeća na lokalnu legendu povezanu s dinastijom Zhou, čime se brend povezuje s regionalnom kulturom. Ambalaža je izrađena od bijelog kraft papira, odabranog zbog svoje prirodne boje i jednostavnog izgleda. Fontovi i logotip izvedeni su tehnikom zlatnog vrućeg tiska.

Priznanje

O nagradi Brončana nagrada A' Design Award

Qishan Saozi Noodles Ambalaža za rezance je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Qishan Saozi Noodles Ambalaža za rezance bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Qishan Saozi Noodles Ambalaža za rezance sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
Dimenzije i pakiranje: 14mmx38mmx200mm
Oznake: Qipinfu, Saozi noodles, Qishan Saozi noodles
Proizvodna tehnologija: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
Dizajnerski izazov: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
Istraživanje: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
Inspiracija: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
Trajanje projekta: Xi'an, China
Tijek rada: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
Članovi tima: Huang Yong
Zasluge za fotografije: Illustrator/Hu Yunfeng