Miniso Land Maloprodaja by Xiang Li is a highly esteemed winner of the very prestigious 2025 Zlatna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ZlatoInterijer· 2025

Miniso Land Maloprodaja

by Xiang Li

Zlatna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner
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The Design

About Miniso Land Maloprodaja

U troetažnom prostoru Miniso Landa nalazi se šest glavnih zona i preko sedamdeset vrsta zajednički brendiranih proizvoda iz različitih IP svjetova. Dizajner postiže spoj raznolikosti kategorija i učinkovitosti korištenja prostora postavljanjem raznolikih tematskih zona, izbjegavajući monotoniju koju mogu donijeti tradicionalna ponavljajuća iskustva kupovine. Od zone kutija iznenađenja koja djeluje poput ružičastih mjehurića, sveobuhvatne zone s montažnim vizualnim efektom, zone za kućne ljubimce i mirisne zone s raznolikim osjetilnim doživljajima prirode, do plišane zone koja pruža osjećaj ulaska u bajkoviti svijet.

The Recognition

About the Zlatna nagrada A' Design Award

Miniso Land Maloprodaja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Miniso Land Maloprodaja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Miniso Land Maloprodaja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

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