Chinese Zodiac Gift Box Poklon Kutija by Tao Ran

Chinese Zodiac Gift Box Poklon Kutija by Tao Ran is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2025

Chinese Zodiac Gift Box Poklon Kutija

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

Brončana nagrada A' Design Award Winner in Ambalaža Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Poklon Kutija

Poklon kutija s kineskim horoskopom je pakiranje osmišljeno za lutke kineskog zodijaka. Životinje zodijaka nacrtane su jednostavnim linijama umjesto tradicionalnim ilustratorskim metodama. Svaki uzorak ostaje jasan i lako prepoznatljiv, spajajući drevne teme s modernim vizualnim jezikom. Vanjska kutija izrađena je od sive kartonske ploče od 1000g i papira boje ledeno bijele od 128g s tehnikom vrućeg žigosanja. Unutarnja kutija izrađena je od sive kartonske ploče od 500g i papira boje ledeno bijele od 128g s tehnikom vrućeg žigosanja te izrezbarenim EVA umetkom. Kutija je zamišljena kao poklon za prijatelje.

The Recognition

About the Brončana nagrada A' Design Award

Chinese Zodiac Gift Box Poklon Kutija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chinese Zodiac Gift Box Poklon Kutija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chinese Zodiac Gift Box Poklon Kutija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.