Dizajn Moutai Shengyue Flying Fairy Ambalaža za alkoholna pića čiji je autor Ying Song Brand Design Shenzhen Co, Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2025 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2025

Moutai Shengyue Flying Fairy Ambalaža za alkoholna pića

autor/ica Ying Song Brand Design Shenzhen Co, Ltd

Klijent: Kweichow Moutai Co.,Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Moutai Shengyue Flying Fairy Ambalaža za alkoholna pića

Moutai Shengyue Flying Fairy je dizajn ambalaže za kinesko rakiju baijiu. Dizajn se oslanja na likove Letećih vila naslikane na muralima Dunhuanga, posebno na boga glazbe iz špilje 401 pećina Mogao, prikazanog kako gracioznog držanja drži instrument sheng. Glavna boja je grimizno crvena, tradicionalna kineska boja, a uzorak metalnog čepa boce izrađen je tradicionalnom tehnikom emajla. Kutija se otvara s desne strane i unutra sadrži dvoslojnu strukturu s uzorkom oblaka. Set ima dimenzije 140 x 105 x 280 milimetara i izrađen je od papira, keramike i metala.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Moutai Shengyue Flying Fairy Ambalaža za alkoholna pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Moutai Shengyue Flying Fairy Ambalaža za alkoholna pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Moutai Shengyue Flying Fairy Ambalaža za alkoholna pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimenzije i pakiranje: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Oznake: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Proizvodna tehnologija: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Dizajnerski izazov: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Istraživanje: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiracija: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Trajanje projekta: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Tijek rada: The box is opened from the right side, and the bottle is opened from the top metal cap
Članovi tima: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Zasluge za fotografije: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024