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Syha Pakiranje higijenskih uložaka by Angela Spindler

Syha Pakiranje higijenskih uložaka by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.


SrebroAmbalaža· 2025

Syha Pakiranje higijenskih uložaka

by Angela Spindler

Client: Depot

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Syha Pakiranje higijenskih uložaka

Osvježeni branding Syhe prihvaća tihu moć mjeseca, simbola utkanog kroz stoljeća mitologije, ženstvenosti i obnove. Ukorijenjen u prirodnim ciklusima koji oblikuju naše živote, mjesec odražava temeljne vrijednosti brenda: osnaživanje, promišljanje i transformaciju. Suptilne mjesečeve faze prožimaju dizajn pakiranja, odražavajući plimovanje prirode i ritam brige o sebi. Ovaj objedinjujući motiv usidrava asortiman u zajedničkom vizualnom jeziku, besprijekorno povezujući svaki proizvod dok jača predanost Syhe održivosti i svjesnoj ljepoti.

The Recognition

About the Srebrna nagrada A' Design Award

Syha Pakiranje higijenskih uložaka je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Syha Pakiranje higijenskih uložaka bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Syha Pakiranje higijenskih uložaka je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Celebrating Nature, Sustainability, and Self-Care.

We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer.
Dimensions & Packaging
The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
Tags
Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
Production Technology
Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.

To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
Design Challenge
There were no particular challenges, other than having it printed offshore.
Research
The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.

Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
Inspiration
In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
Project Duration
The project started in December 2023, was finalised and launched in September 2024, Australia
Team Members
Creative Director: Angela Spindler

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