Kolompeh Pakiranje za slastice – dizajner Sajad Izadi

Dizajn Kolompeh Pakiranje za slastice čiji je autor Sajad Izadi iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Kolompeh Pakiranje za slastice

autor/ica Sajad Izadi

Klijent: Reza Sweets and Nuts

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Kolompeh Pakiranje za slastice

Kolompeh je dizajn pakiranja za tradicionalne kermanske slastice punjene datuljama i zaslađene sirupom od grožđa. Kutija je izrađena od kartona presvučenog materijalima na vodenoj bazi kako bi pakiranje ostalo ekološki prihvatljivo. Ilustracija prekriva površine, prikazujući likove nadahnute precima Kermana, s dugim brkovima i odjećom ukrašenom perzijskim uzorcima. Zlatne i žive tiskane boje ukazuju na kvalitetu, a svaka boja odnosi se na određeni okus. Slastice su posložene unutra na voštani papir prehrambene kvalitete. Dizajn povezuje lokalnu umjetnost s modernim tržištem.

Priznanje

O nagradi Brončana nagrada A' Design Award

Kolompeh Pakiranje za slastice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Kolompeh Pakiranje za slastice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Kolompeh Pakiranje za slastice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimenzije i pakiranje: Width:224mm Depth:55mm Height:224mm
Oznake: Packaging design, Sweets , Design, Graphic Design, Illustration
Proizvodna tehnologija: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Dizajnerski izazov: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Istraživanje: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiracija: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Trajanje projekta: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Tijek rada: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Članovi tima: Graphic Designer: Sajad Izadi
Zasluge za fotografije: Graphic Designer: Sajad Izadi