Yanghe Naked Bottle Liquor Ambalaža boce za baijiu by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Ambalaža boce za baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2025

Yanghe Naked Bottle Liquor Ambalaža boce za baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Ambalaža boce za baijiu

Yanghe Naked Bottle Liquor je dizajn ambalaže za baijiu, kinesko destilirano žestoko piće. Boca od kristalnog stakla spaja klasičan oblik boce šljive s jednostavnim, modernim linijama. Struktura kozjeg roga na boci upućuje na tradicionalni uzorak koze ovog brenda. Leptirasta etiketa je zadržana i profinjena, s jednostavnim linijama i suzdržanom kombinacijom boja. Plavo-zeleni ton boce ističe se na policama trgovina. Cilj dizajna je dati žestokom piću u jednostavnoj boci veću percipiranu vrijednost i jasan identitet brenda. Boca mjeri 76 x 76 x 257 milimetara.

The Recognition

About the Zlatna nagrada A' Design Award

Yanghe Naked Bottle Liquor Ambalaža boce za baijiu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Yanghe Naked Bottle Liquor Ambalaža boce za baijiu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Yanghe Naked Bottle Liquor Ambalaža boce za baijiu stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd