Jinzhongzi Ambalaža boce za baijiu by Wen Liu

Jinzhongzi Ambalaža boce za baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2026

Jinzhongzi Ambalaža boce za baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Ambalaža boce za baijiu

Jinzhongzi je dizajn ambalaže za premium baijiu koji se proizvodi u kineskoj provinciji Anhui. Ovo žestoko piće predstavljeno je u kristalnoj staklenoj boci čiji je donji dio omotan pletenim bambusovim trakama i završen slojem boje nanesenim raspršivanjem. Bambusov preplet upućuje na tradicionalnu metodu skladištenja ovog branda, kod koje se bambusove trake pletu oko posebno obrađenih posuda koje se koriste za odležavanje pića. Boca ima dimenzije 145 sa 115 sa 275 milimetara. Pleteni detalj daje ambalaži taktilnu kvalitetu i podupire identitet branda.

The Recognition

About the Željezna nagrada A' Design Award

Jinzhongzi Ambalaža boce za baijiu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Jinzhongzi Ambalaža boce za baijiu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Jinzhongzi Ambalaža boce za baijiu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan