Srebro Ambalaža · 2026
Guojiao 1573 Ambalaža za baijiu
by Wen Liu
- Srebrna nagrada A' Design Award 2026 in Ambalaža
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 21,869
- Verification code 70F06CEFE3 · Verify this award
Colors
About Guojiao 1573 Ambalaža za baijiu
Guojiao 1573 dizajn je ambalaže ograničenog izdanja za vrhunski kineski baijiu. Dizajn se oslanja na loonga, blagonaklon lik u kineskoj kulturi. Trodimenzionalno oblikovanje prikazuje loonga i na boci i na vanjskoj ambalaži, a dijelovi lika ostaju skriveni unutar formi. Boca je izrađena drevnom tehnikom keramike pečene u peći i oblikovana je ručno. Ambalaža ima dimenzije 205 puta 170 puta 295 milimetara. Smiren i profinjen oblik poziva potrošača da istraži i otvori ambalažu.
About the Srebrna nagrada A' Design Award
Guojiao 1573 Ambalaža za baijiu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Guojiao 1573 Ambalaža za baijiu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Guojiao 1573 Ambalaža za baijiu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Dimensions & Packaging
- 205mm*170mm*H295mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Design Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
