Squirll Aplikacija za osobne financije by Maria Borysova

Squirll Aplikacija za osobne financije by Maria Borysova is a highly esteemed winner of the very prestigious 2026 Željezna nagrada A' Design Award in Dizajn Digitalnog Proizvoda Competition Category.

ŽeljezoDigitalni Proizvod· 2026

Squirll Aplikacija za osobne financije

by Maria Borysova

Client: Maria Borysova

Željezna nagrada A' Design Award Winner in Digitalni Proizvod Category

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The Design

About Squirll Aplikacija za osobne financije

Squirll je aplikacija za osobne financije dizajnirana za mobilnu i web upotrebu. Squirll omogućuje korisnicima praćenje potrošnje, postavljanje ciljeva i praćenje napretka prema financijskim ciljevima. Računi se evidentiraju kamerom ili ručnim unosom, a prepoznavanje slika pretvara tiskane račune u digitalne zapise s automatskom kategorizacijom. Obrada prirodnog jezika podržava chatbot koji odgovara na pitanja o potrošnji svakodnevnim jezikom te ističe trendove i mogućnosti štednje. Sučelje koristi minimalističku tamnu temu s grafikonima visokog kontrasta.

The Recognition

About the Željezna nagrada A' Design Award

Squirll Aplikacija za osobne financije je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Squirll Aplikacija za osobne financije bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Squirll Aplikacija za osobne financije se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Application that allows users to track their spending, set smart goals, optimise their spending using AI powered chatbot. Users can surface the insights related to their spending patterns, smart saving opportunities and see how they progress towards their targets. Receipt tracking allows users to see spending on category and item levels, allowing granular analytics and personalised offerings.
Dimensions & Packaging: A mobile and web application were designed and developed for this project to cater to the needs of different user groups, ensuring accessibility, intuitive navigation, and seamless performance across platforms.
Tags: Product Design, Digital Design, Mobile Application, Web Application, Finance, AI
Production Technology: The app uses the leading AI technologies such as image recognition and natural language processing. Image recognition enables accurate receipt scanning and automatic categorization of expenses, reducing manual input and improving data accuracy. Natural language processing powers the interactive assistant, allowing users to ask questions about their spending, receive personalized insights, and set financial goals using everyday language.
Design Challenge: The challenge was to design an experience that empowers users to quickly analyze spending and make optimal financial decisions using AI. We addressed this by introducing smart summaries, clean visualizations, and a conversational chatbot that simplifies complex data.

This integrated AI assistant serves as both a guide and a dynamic reporting tool, monitoring spending to highlight unusual activity and savings opportunities in real time. By translating technical analysis into actionable, plain language insights, the chatbot reduces the mental burden of money management and supports more informed decision making.
Research: We conducted research to address the stress and confusion many adults face in everyday money management. Through interviews, market research, and usability tests, we uncovered key challenges like information overload, inconsistent saving habits, and emotional fatigue around finances. Insights revealed a strong need for intuitive, personalized tools that ease decision making and build confidence over time. These findings shaped Squirll’s conversational design, smart nudges, and emotionally aware feedback.
Inspiration: This design was inspired by premium applications that prioritize both elegance and functionality combining a sleek, minimal dark theme with intuitive navigation. Every detail, from the high-contrast charts to the contextual AI chatbot responses, is crafted to make financial management not just smarter, but genuinely enjoyable. The dark theme makes the interface feel sleek while helping key numbers and charts stand out.
Project Duration: The project was designed in London and went live in 2025.
Operation Flow: Users log their receipts using camera or manual entry, the system analyzes and transforms print receipts into digital. Using AI, the system provides insights about trends and spending patterns for the individual user, highlighting potential tax refunds, expiring warranties, and opportunities to optimize future purchases.
Team Members: Designer: Maria Borysova