Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića – dizajner Yisong Hu

Dizajn Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića čiji je autor Yisong Hu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2026

Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića

autor/ica Yisong Hu

Klijent: Shijiazhuang Xianxing Brand Design Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića

Ambalaža vina od dinje Chuehfeng Hami spaja regionalnu kulturu grada Hamija u Ujgurskoj autonomnoj regiji Xinjiang sa snažnim osjećajem vrijednosti proizvoda, odražavajući nasljeđe Puta svile. Lokalni specijalitet pretvara u Pogranično vino koje simbolizira kulturu Puta svile, koristeći ekološki prihvatljive materijale i inovativni čep boce koji ujedno služi i kao držač za tamjan. Pametna tehnologija označavanja spaja tradiciju s modernom inovacijom, pružajući visokokvalitetan, višenamjenski dizajn ambalaže.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Chuehfeng Hami Melon Wine Ambalaža za alkoholna pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
Dimenzije i pakiranje: 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap
Oznake: CHUEHFENG Hami melon wine, Yisong Hu
Proizvodna tehnologija: Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
Inspiracija: This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
Trajanje projekta: The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
Tijek rada: The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
Zasluge za fotografije: Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu