Xiyes Ambalaža za čaj by Feng Huang is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2026

Xiyes Ambalaža za čaj

by Feng Huang

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
Verify Award Status for #178296

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Colors

The Design

About Xiyes Ambalaža za čaj

Xiyes je set ambalaže za poklon-čaj, inspiriran tradicionalnim kineskim gostoprimstvom. Na malim unutarnjim pakiranjima pojavljuju se četiri uzorka koji predstavljaju poniznost, toplinu, poštovanje i entuzijazam. Svaki uzorak oblikovan je od kaligrafskih poteza iz logotipa, preraspoređenih u slike koje podsjećaju na tradicionalne kineske kulturne likove. Ambalaža je izrađena od obnovljivih materijala na bazi celuloze, odabranih zbog izdržljivosti, otpornosti na pritisak i zadržavanja vlage. Vanjska kutija ima magnetsko zatvaranje, a pojedinačno zapečaćene vrećice čaja smještene su na celuloznom podlošku unutar nje.

The Recognition

About the Brončana nagrada A' Design Award

Xiyes Ambalaža za čaj je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Xiyes Ambalaža za čaj bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Xiyes Ambalaža za čaj sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Four delicate patterns on small packages each reflect the hospitality of Chinese traditional culture: humility, warmth, respect, and enthusiasm, which are derived from the calligraphic strokes in the logo, cleverly restructured to form characteristic images and postures representing traditional Chinese cultural figures, resembling vivid characters.
Dimensions & Packaging: 452 mm x 120 mm x 35 mm
Production Technology: The Xiyes Tea Gift packaging is crafted from renewable cellulose-based materials, chosen for their superior durability, pressure resistance, and excellent moisture-retention properties - ensuring optimal freshness and protection for the tea leaves throughout storage and transit.
Design Challenge: The primary challenge in designing XIYES Tea Gift lay in authentically conveying the depth of Chinese cultural ethos, particularly Confucian values of reciprocity and respect, within a contemporary minimalist aesthetic.
Inspiration: In a world that moves ever faster, we return to the quiet wisdom of tradition, where every cup of tea is an invitation to connect, to honor, and to give with intention. The Xiyes Tea Gift draws from the timeless spirit of Chinese hospitality: "Is it not a joy to welcome friends from afar?" Through minimalist elegance, symbolic calligraphic forms, and sustainable craftsmanship, this design reimagines the ancient ritual of tea gifting as a modern expression of respect, warmth, and reciprocity.
Operation Flow: The outer box features a magnetic closure, gentle to open, yet rich in ritualistic elegance. Inside, tea sachets are neatly arranged on a sustainable cellulose tray, each individually sealed for freshness.
Team Members: Huang Feng

Read the Press Release