Power Trail Ambalaža za višekratnu upotrebu by Wei Bai, Zhiqiang Cai and Rubo Chen

Power Trail Ambalaža za višekratnu upotrebu by Wei Bai, Zhiqiang Cai and Rubo Chen is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2026

Power Trail Ambalaža za višekratnu upotrebu

by Wei Bai, Zhiqiang Cai and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

Brončana nagrada A' Design Award Winner in Ambalaža Category

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The Design

About Power Trail Ambalaža za višekratnu upotrebu

Power Trail je sklopiva kartonska ambalaža dizajnirana za ponovnu upotrebu nakon otvaranja. Kutija se otvara vođenim slijedom, a tiskana grafika vodi korisnika kroz svaki korak. Komponente za izbijanje uklanjaju se izravno iz kartona i pretvaraju u zajedničku aktivnost. Za transformaciju nisu potrebni dodatni materijali ni naknadno sastavljanje. Proizvodnja koristi standardne metode, uključujući ofsetni tisak, precizno izrezivanje štancanjem i kontrolirano žlijebljenje. Dizajn produljuje korisni vijek ambalaže i pomaže smanjiti prerano odlaganje.

The Recognition

About the Brončana nagrada A' Design Award

Power Trail Ambalaža za višekratnu upotrebu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Power Trail Ambalaža za višekratnu upotrebu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Power Trail Ambalaža za višekratnu upotrebu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
Dimensions & Packaging: Width 388 mm x Depth 278mm x Height 352mm
Tags: Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
Production Technology: The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
Design Challenge: The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
Research: This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
Inspiration: The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
Project Duration: The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
Operation Flow: The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
Team Members: Wei Bai, Yali Wang, Rubo Chen and Lvhan Chen