Kadowakamatsu Primarna funkcija: Korporativna web stranica – dizajner Tomohiro Kaji

Dizajn Kadowakamatsu Primarna funkcija: Korporativna web stranica čiji je autor Tomohiro Kaji iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Web Stranica i Web Dizajn.

SrebroWeb· 2026

Kadowakamatsu Primarna funkcija: Korporativna web stranica

autor/ica Tomohiro Kaji

Klijent: Kadowakamatsu Inc

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Web

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Dizajn

O dizajnu Kadowakamatsu Primarna funkcija: Korporativna web stranica

Tekst knjige: Korporativna web stranica Kadowakamatsu redefinira komunikaciju u sektoru nekretnina pozicionirajući nekretnine kao kulturnu infrastrukturu. Integrirajući regionalni kontekst, prilagođenu tipografiju i suzdržan sustav mreže, dizajn pretvara korporativnu web stranicu u narativnu platformu. Ona artikulira urbanu vrijednost izvan modela određivanja cijena kroz prostorno i uredničko korisničko iskustvo, omogućujući višesmjerno kretanje i višeslojno povezivanje s tekstom, slikom i projektima, redefinirajući način na koji se percipira urbana vrijednost.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Kadowakamatsu Primarna funkcija: Korporativna web stranica je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Kadowakamatsu Primarna funkcija: Korporativna web stranica bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Kadowakamatsu Primarna funkcija: Korporativna web stranica je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Dimenzije i pakiranje: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Oznake: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Proizvodna tehnologija: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Dizajnerski izazov: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Istraživanje: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inspiracija: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Trajanje projekta: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Tijek rada: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Članovi tima: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Zasluge za fotografije: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama