Stumbras Vodka Etikete by Studija Creata

Stumbras Vodka Etikete by Studija Creata is a highly esteemed winner of the very prestigious 2014 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2014

Stumbras Vodka Etikete

by Studija Creata

Client: Stumbras

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Stumbras Vodka Etikete

Ova Stumbrasova klasična kolekcija votke oživljava stare litvanske tradicije izrade votke. Dizajn čini stari tradicionalni proizvod bliskim i relevantnim za današnjeg potrošača. Zelena staklena boca, datumi važni za izradu litvanske votke, legende temeljene na istinitim činjenicama i ugodni, upečatljivi detalji - uvijeni izrez podsjeća na stare fotografije, koso na šipki na dnu koja nadopunjava klasičnu simetričnu kompoziciju, a slova i boje koje prenose identitet svake pod marke, sve čine tradicionalnu kolekciju votke netradicionalnom i zanimljivom.

The Recognition

About the Srebrna nagrada A' Design Award

Stumbras Vodka Etikete je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Stumbras Vodka Etikete bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Stumbras Vodka Etikete je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas