AS & Palitra Izložba by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Željezna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ŽeljezoInterijer· 2016

AS & Palitra Izložba

by Viktor Bilak

Client: Expolevel

Željezna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

Verify Award Status for #48445

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Colors

The Design

About AS & Palitra Izložba

Glavni cilj štanda AS & PALITRA predstaviti pozadinu proizvoda tvrtke kao element uređenja interijera na izložbi MosBuild 2016. Dominantni element estetskog koncepta stalka je pergola. Krajevi greda krova postavljeni izvan postolja čine iluziju transformacije iznutra u vanjsku. Prostor postolja organiziran lukovima i gredama, fragmenti zidova tapetama i stvaraju učinak otvorenosti.

The Recognition

About the Željezna nagrada A' Design Award

AS & Palitra Izložba je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da AS & Palitra Izložba bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. AS & Palitra Izložba se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
Dimensions & Packaging: The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
Tags: The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
Production Technology: The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
Design Challenge: The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
Research: The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
Inspiration: The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
Project Duration: The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
Operation Flow: The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.