Zlato Ambalaža · 2020
Fanwu Xiangyin Tea Ambalaža za čaj
- Zlatna nagrada A' Design Award 2020 in Ambalaža
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 38,975
- Verification code 1A99DD4563 · Verify this award
Colors
About Fanwu Xiangyin Tea Ambalaža za čaj
Fanwu Xiangyin Tea je dizajn ambalaže za Pu'er čaj iz Xishuangbanne u Yunnanu, Kina. Ilustracija poprima oblik slonove glave i objedinjuje vrtove čaja, stabla čaja, berače čaja i životinje Yunnana. Vanjska kutija izrađena je od komprimiranog drvenog materijala koji ne zagađuje okoliš, razgradiv je i ekološki prihvatljiv. Kutija je lagana i jednostavna za nošenje. Čaj se čuva u metalnoj posudi s ručkom, a posuda se može ponovno koristiti nakon što se čaj potroši. Dizajn predstavlja tradicionalnu kulturu čaja u suvremenom obliku i podržava ekološku osviještenost.
About the Zlatna nagrada A' Design Award
Fanwu Xiangyin Tea Ambalaža za čaj je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Fanwu Xiangyin Tea Ambalaža za čaj bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Fanwu Xiangyin Tea Ambalaža za čaj stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Press Kit
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
