Bakers Dozen Egg Carton Kutija za jaja – dizajner Randy Ludacer

Dizajn Bakers Dozen Egg Carton Kutija za jaja čiji je autor Randy Ludacer iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Bakers Dozen Egg Carton Kutija za jaja

autor/ica Randy Ludacer

Klijent: Baker's Dozen Egg Cartons, LLC

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Bakers Dozen Egg Carton Kutija za jaja

Kutija za jaja Baker's Dozen višekratna je oblikovana kutija od papirne kaše koja može držati 13 jaja. Jaja su raspoređena u dva reda po četiri, s redom od pet između njih. Kutija je izrađena od 100 posto recikliranog papira, korištenjem tradicionalne metode oblikovanih papirnih vlakana. Velike strojeve za pakiranje rukuju parnim brojem jaja, pa je kutija za 13 jaja namijenjena malim proizvođačima koji jaja pakiraju ručno na seoskim štandovima i tržnicama. Utisnuti logotip održava površinu glatkom, tako da farmeri mogu dodati vlastite naljepnice.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Bakers Dozen Egg Carton Kutija za jaja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Bakers Dozen Egg Carton Kutija za jaja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bakers Dozen Egg Carton Kutija za jaja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimenzije i pakiranje: Width 210 mm x 152 mm x 72 mm (closed)
Oznake: egg carton, baker's dozen, package design, structural design
Proizvodna tehnologija: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Dizajnerski izazov: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Istraživanje: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiracija: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Trajanje projekta: The project has taken about 8 years, in all, to complete.
Tijek rada: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patenti: Baker's Dozen Egg Cartons, LLC. (trademarks pending)