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Carp Leap Ambalaža za čaj – dizajner Xiang Qian, Deng Zhehao and Yao Wenliang

Dizajn Carp Leap Ambalaža za čaj čiji je autor Xiang Qian, Deng Zhehao and Yao Wenliang iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.


SrebroAmbalaža· 2020

Carp Leap Ambalaža za čaj

autor/ica Xiang Qian, Deng Zhehao and Yao Wenliang

Klijent: Rufy design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

20,236

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #87586

Boje

Dizajn

O dizajnu Carp Leap Ambalaža za čaj

Carp Leap je dizajn ambalaže za crni čaj, osmišljen kao poslovni poklon. Dizajn priča priču pomoću tradicionalnih orijentalnih elemenata poput ribe, zmaja i bora. Prikazane su tri faze: preskakanje zmajevih vrata, nadmašivanje samoga sebe i uživanje u životu. Ilustracije se odnose na sjećanje na borbu koje dijele poduzetnici. Kutija ima čvrsti oklop s reljefnim tiskom i utiskivanjem zlatne folije, papirnatu vrećicu u tehnici origamija te spužvasti umetak koji drži svaki predmet na svome mjestu. Uključena je i šalica s kristalnom glazurom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Carp Leap Ambalaža za čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Carp Leap Ambalaža za čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Carp Leap Ambalaža za čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva
Architecture by joint target population story content, combines the traditional elements in the appropriate symbolic meaning, reorganized the story and the traditional elements of the visual structure of perfect of symbolic significance to conform to the standard to carry on the design of contemporary visual aesthetic, abandoned the simple element adornment gimmick is commonly used on the market, from the depth of the connotation of the need to connect to the target population.
Dimenzije i pakiranje
Overall size x35.5cm * y25.5cm * z6.75cm
Oznake
Tea packaging design, gift box packaging design, illustration, narrative design
Proizvodna tehnologija
Bronzing process three-dimensional embossing bronzing embossing version, mounted plate hard box shell, shell cover concave and convex indentation texture process, skin paper material origami handbag, internal quiet shock absorbing sponge fixed position.
Crystal glaze builds cup
Dizajnerski izazov
The challenge of business gift product development comes from how to satisfy the preferences of buyers with different industry backgrounds, majors and preferences, with a strong sense of ceremony and profound cultural heritage.
Istraživanje
1. Research type: business gift products
2. Research objectives and methods: to find the essential demand behind business gift products, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation of gift sites, and search for experimental participants who meet the characteristics without informing them to buy finished products and send them to friends and then inquire. In order to highlight the value of gift products and strengthen business partnership, it is convenient to form an alliance in business form or a solid and reliable upstream and downstream relationship.
Inspiracija
Black tea is a kind of traditional Oriental tea, which has a deep impression in people's mind for a long time. How to integrate this ancient and lasting impression with modern aesthetic principles, and how to establish a visual communication that both has a sense of history and conforms to the aesthetic characteristics of contemporary young target groups. In the in-depth study, we found that the development of traditional Oriental elements with modern aesthetic standards is an extremely accurate and effective means. At the same time, combined with the characteristics of the business gift products, the traditional elements in the growth of absorption, interpretation appears in the present packaging vision.
Trajanje projekta
2018.6-2018.8 changsha, hunan province, China
Tijek rada
Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.
Članovi tima
creative planning: Liu Jun,
designer: Xiang Qian
effect present:Xiang Qian,
Printing docking: Xue Dengke,
finishing: Yao Wenliang,
Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling
Zasluge za fotografije
Photo # 1: creative planning: Liu Jun, designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling, Photo # 2: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling, Photo # 3: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling,Photo # 4: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng LingPhoto # 5: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling

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