Diaoyutai Dizajn ambalaže za žestoka pića – dizajner Jiabo Lu and Kun Luo

Dizajn Diaoyutai Dizajn ambalaže za žestoka pića čiji je autor Jiabo Lu and Kun Luo iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Diaoyutai Dizajn ambalaže za žestoka pića

autor/ica Jiabo Lu and Kun Luo

Klijent: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Diaoyutai Dizajn ambalaže za žestoka pića

Diaoyutai je dizajn ambalaže osmišljen za vrhunsko kinesko žestoko piće. Uzorak zmaja, koji je u drevnoj Kini predstavljao najviši carski simbol, koristi se kao glavni ukrasni element. Čep boce bogato je detaljiziran, a njegov kvadratni oblik podsjeća na žadni pečat koji je simbolizirao carsku moć. Sama boca ostaje vrlo jednostavna. Kontrast između bogatog ornamenta i glatkih površina stvara svečanu vizualnu sliku s prepoznatljivim kineskim karakterom. Vanjska kutija izrađena je od reciklažnog papira, a boca je izrađena od tradicionalne kineske keramike.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Diaoyutai Dizajn ambalaže za žestoka pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Diaoyutai Dizajn ambalaže za žestoka pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Diaoyutai Dizajn ambalaže za žestoka pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimenzije i pakiranje: Width 145mm x Depth 115mm x Height 285mm
Oznake: liquor, package, wine, Spirits, beverage, Graphics
Proizvodna tehnologija: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Dizajnerski izazov: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Istraživanje: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiracija: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Trajanje projekta: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Tijek rada: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Članovi tima: Designer：JIABO LU
Creative Director：KUN LUO
Zasluge za fotografije: Designer Jiabo Lu,Diaoyutai,2017