Iridescent Čajna Ambalaža by Chieh Yu Chiang

Iridescent Čajna Ambalaža by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Iridescent Čajna Ambalaža

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Čajna Ambalaža

Ovaj projekt koji kombinira istočnu i zapadnu umjetnost, stil života i kulture u istoj slici, koristi poteze s četkicama s jarkim bojama i živopisnim bojama, različitim materijalima i metodama ispisa. Snaga poteza četkom i boja tinte predstavlja okus tajvanskog čaja, žive boje i svjetlucavi film predstavlja istaknute dijelove. Sjene i svjetla, virtualnost i glavni je koncept ovog dizajna. Da bi razbio stereotipnu sliku čajne kulture, ovaj paket pokušava iskoristiti potpuno novu perspektivu i nacrte kako bi je predstavio različitim generacijama i svijetu.

The Recognition

About the Brončana nagrada A' Design Award

Iridescent Čajna Ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Iridescent Čajna Ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Iridescent Čajna Ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao