Greyder V Ambalaža kutije za cipele – dizajner Musa Celik

Dizajn Greyder V Ambalaža kutije za cipele čiji je autor Musa Celik iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2020

Greyder V Ambalaža kutije za cipele

autor/ica Musa Celik

Klijent: Greyder

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Greyder V Ambalaža kutije za cipele

Greyder V je kutija za cipele dizajnirana za nošenje i pohranu obuće bez plastične vrećice. Integrirane ručke omogućuju nošenje kutije u ruci nakon kupnje. Dva odjeljka drže cipele u obliku slova V, što raspakiranje čini jednostavnim. Forma V inspirirana je pokretom hodanja, kada jedna noga prolazi pored druge. Kutija je izrađena od kartona metodom brušenja, a materijali su reciklabilni i biorazgradivi. Kompaktan vertikalni oblik također omogućuje da se kutija koristi kao pohrana za rezervni par u uredu.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Greyder V Ambalaža kutije za cipele je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Greyder V Ambalaža kutije za cipele bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Greyder V Ambalaža kutije za cipele stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimenzije i pakiranje: Height: 290mm Width: 330mm Depth: 130mm
Oznake: Shoe box, Creative shoe box, Package design, Shoe storage box
Proizvodna tehnologija: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Dizajnerski izazov: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Istraživanje: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiracija: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Trajanje projekta: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Tijek rada: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Zasluge za fotografije: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019